Newszy: EXEED, a global premium new energy technology brand, recorded a 28.26% quarter-on-quarter sales growth in the first two months of Q2. Centered on the RX PHEV[1] model, Texxeract technology, as well as the EXLANTIX ES and ET models, EXEED has rolled out a full slate of intensive marketing initiatives across Europe, North Africa and Southeast Asia—from the Battery Forum Poland to Morocco Fashion Week, from a university roadshow in Italy and the “Hybrid Night” event in Spain to the Penang Autoshow in Malaysia. Through in-depth user engagement across diverse regions, EXEED has demonstrated its cutting-edge new energy vehicle technologies, premium product experience and robust local operational capabilities worldwide.
Deepening Premium Brand Recognition Via Professional Platforms and Cultural Scenarios
In May, EXEED made a landmark foray into Morocco’s high-end cultural scene as the Official Chief Partner of the 26th Caftan Week and the CASA Fashion Show 2026. This marks a historic first for a Chinese premium automotive brand to sponsor the prestigious events, breaking the long-term monopoly of European luxury auto brands in this premium cultural sphere. Aligning with Morocco’s traditional costume heritage and contemporary fashion aesthetics, EXEED integrated immersive vehicle exhibitions, exclusive brand experience zones and AiMOGA robot interactive experiences into these upscale cultural occasions. For local Moroccan users, the collaboration represents far more than a brand showcase — it offers a premium mobility solution experience rooted in local cultural contexts.
In the all-electric vehicle segment, EXEED’s premium NEV product lineup EXLANTIX showcased the ES and ET models at the Battery Forum Poland held from May 19 to 21. Through a strategic partnership with EV Klub Polska, the two flagship models will undergo one year of continuous real-world testing, professional expert evaluation and industry educational outreach. Their showcase at the forum fully validated the practical strengths of EXLANTIX premium battery electric vehicles in driving range, charging efficiency, ride comfort and daily practicality. For Poland’s fast-growing new energy vehicle market, authentic user-centric experiences and in-depth industry exchanges are instrumental in building public recognition and trust in high-end electric vehicles.
Empowering Users with Hybrid Technology Through Product and Experience-Driven Campaigns
Throughout May, EXEED launched a multi-campus roadshow across Italy, featuring the RX PHEV model and core Texxeract technology. With modular exhibition booths, professional technical briefings and on-site vehicle demonstration sessions, the roadshow enabled engineering students and faculty to gain in-depth insights into the operating principles of EXEED’s hybrid system, helping young technical talents fully grasp the real-world application value of Texxeract technology in daily travel scenarios.
Continuing its technology-focused promotion strategy, EXEED hosted a themed “Hybrid Night” event in Spain, combining in-store product displays, immersive test drives and exclusive salon receptions. The event allowed local users to intuitively understand the intelligent usage logic of the RX PHEV: prioritizing all-electric mode for daily commutes to cut travel costs, switching to hybrid mode for long-distance journeys to extend cruising range, and delivering reliable all-wheel-drive performance under diverse road conditions via on-site test drive experiences.
In Southeast Asia, the EXEED RX PHEV and AiMOGA intelligent robot made a stunning appearance at Malaysia’s MARii Penang Autoshow. Close-range brand interactions and intelligent robot concierge experiences transformed abstract smart mobility concepts into tangible, immersive on-site experiences, demonstrating EXEED’s continuous exploration of intelligent travel ecosystems and full-scenario smart service layouts.
Reviewing its May global layout, EXEED’s overseas marketing activities have adhered to a clear strategic logic: consolidating high-end electric vehicle market influence with the EXLANTIX ES and ET models, popularizing hybrid technology value and product awareness via the RX PHEV and Texxeract tech, and expanding localized brand touchpoints through fashion IP cooperation, professional auto shows and intelligent interactive experiences. Moving beyond traditional passive product exhibitions, EXEED is realizing a strategic upgrade from brand exposure to in-depth value communication, embedding core technologies into real travel scenarios and connecting premium mobility lifestyles with users across global markets.